With the currents trends of technology and science and development in
the 21st century, the future of business is changing following the
current trends of social communication. Read the 4 ways in which the companies
will change in their ways of doing business as explained by Dana Ardi, PHD.
We've shifted to a business world
where collaboration and connection are replacing hierarchy and bureaucracy. The
outdated "alpha" notion of aggressive management has given way to the
modern era of cooperative "beta" leadership.
We're already seeing this take
place as some companies take the lead in thinking about how, by giving up
top-down control, they can actually get more work done. Here are some examples
of what the future has in store for these beta organizations:
The changes wrought by the
Digital Age will continue to radically reshape our notion of what the workplace
is and how we even go about working. Technology will break down geographic and
personal barriers in amazing new ways. The traditional office could become
obsolete, while home-based video connections become the new norm, and new
virtual worlds offer innovative opportunities for collaboration without the
limitations of the physical world.
As work is assigned at more
individualized levels, our notion of a company will also begin to change. What
today's companies provide—salaries, benefits, education, and security—will
change. In tomorrow's beta companies, salaries will function more like
incentives while benefits will be more like menus where not everyone will have
access to the same options. Education will really be a function of
apprenticeship and mentor programs. Because beta organizations will be flatter,
every individual regardless of their age will have opportunities to influence
change and the direction of the organization. Beta companies will become more
like holding companies where people will move in and out, or choose to stay on
for a longer period.
Even how companies behave will
change dramatically. Beta organizations will take strategic positions or strike
partnerships with other organizations that create mutually beneficial
relationships. Alpha companies used to acquire companies and try to assimilate
their culture into their own—not realizing that they would erase the
"special sauce" that other company had in the process. The new beta
way of operating is exemplified by an organization like Yahoo, which bought
Tumblr with the intent of letting it be run independently and preserving its
culture.
The beta approach will lead to
the creation of entire ecosystems where partners, customers, and even
competitors will find themselves working side-by-side to solve problems and
open up new opportunities for growth. The new beta leaders will be leading or
following depending on the role they play. The diversity of these teams will
also be crucial in that they will be representative of their customers in terms
of age, gender, ethnicity, and nationality.
—Dana Ardi, Ph.D. is the author
of The Fall of the Alphas: The New Beta Way to Connect, Collaborate,
Influence – And Lead. Dr. Ardi has served as a Partner/Managing Director
at CCMP Capital and JPMorgan Partners, and was a Partner at Flatiron Partners.
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